Rajesh Thalachira Honoured for Milma Onam Advertisement at Poovachal Khader Awards

Director Rajesh Thalachira has been recognized for his creative excellence in advertising, with the Milma Onam campaign—directed by him—winning the Best Brand Advertisement Award at the Poovachal Khader Film-Television-Media Awards , organized by the Poovachal Khader Cultural Forum . The award was presented for the impactful advertisement released during the 2024 Onam season , which highlighted Milma’s strong presence in Kerala households and showcased the brand’s wide range of dairy products in a culturally resonant narrative. Shreejith Nair , marketing consultant for Milma, accepted the award from Kavalam Srikumar on behalf of the team at a prestigious ceremony held at the Vyloppilly Samskrithi Bhavan . Director Rajesh Thalachira , known for his innovative storytelling and rooted visual language, expressed his gratitude following the announcement: “This recognition means a lot—not just as an award, but as an appreciation of authentic storytelling and team effort. I than...